Podcast
Student Beans launched 'I'd Quit But I'm Broke', a sharp, funny and entertaining podcast that's super relevant to Gen Z. Each week a new celebrity/influencer guest takes us through their worst jobs on their CV. As well as poking fun at their humble beginnings, guests also talk through how they got to where they are now, showing students their route to success. The goal was engage with students and increase brand awareness, to be seen as a brand that provides more than just student discounts. This provided a foundation for the podcast branding, we took a light hearted, whimsical approach to reflect the content and also sit well within the current Student Beans branding.






