Freshers
Freshers is a hugely important time of year for Student Beans providing an opportunity to introduce new students to the brand. Our Freshers Tour traveled the whole country stopping off at various shopping centres delivering a fun experience for students. Consisting of a 12-foot wheel of fortune and hundreds of boxes of fanzines and discount scratch cards amongst all other promotional activity. The logistical challenge was massive requiring immense effort and co ordination. I was involved in brainstorming the creative concept and working with sales, marketing, creative and production teams to deliver the tour.









